Signs Of the Times : The New Speed of Fashion by Suzy Menkes

Must-read and so true!

the CITIZENS of FASHION

Text by  SUZY MENKES for T magazine

The fashion industry is broken in more ways than one: runway shows don’t match retail expectations; designers can’t keep up with demand; and customers can’t buy a coat in winter. So who’s to blame?

I WAS CHATTING WITH THE HOT young London designer Jonathan Anderson, marveling at how in just three years he had matched his transgender frilly men’s wear with the addition of his intriguing women’s collections.

“What’s that?” I asked, looking at a spread of drawings on the wall of his studio-cum-workroom in London’s down-at-the-heels Dalston neighborhood. (Think: East Village.)

“Resort!” said the 28-year-old Northern Irishman whose label is known as J. W. Anderson.

Resort? Already! This guy has been in business only five years and has just 12 people in his studio. Does he really have to join the fashion treadmill, churning out more than four collections a year? A…

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